As of this year, millennials surpassed the Baby Boomers as the largest living generation in the U.S., as well as throughout many countries/markets around the world. Millennials should no longer be an afterthought at…

There’s more than meets the eye when it comes to a finalized product packaging design today. From structural concerns, to the visual, aesthetical presentation that catches people’s attention, packaging design is faced…

Just as Steve Jobs so aptly said before he passed away, “packaging can create a story.” Humans want to be fed a story; we want to feel something in our hearts that moves us to do or act a certain way. We respond to…

As a business owner, after you go through the work of creating a product, designing a prototype, perfecting the product, and bringing it to market, there is one incredibly important step that stands in your way of…