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As of this year, millennials surpassed the Baby Boomers as the largest living generation in the U.S., as well as throughout many countries/markets around the world. Millennials…

There’s more than meets the eye when it comes to a finalized product packaging design today. From structural concerns, to the visual, aesthetical presentation that catches…

Just as Steve Jobs so aptly said before he passed away, “packaging can create a story.” Humans want to be fed a story; we want to feel something in our hearts that moves us to do…

As a business owner, after you go through the work of creating a product, designing a prototype, perfecting the product, and bringing it to market, there is one incredibly…