"Design is intelligence made visible." - Alina Wheeler

As a business owner, after you go through the work of creating a product, designing a prototype, perfecting the product, and bringing it to market, there is one incredibly important step that stands in your way of lucrative sales. The product’s packaging is just as essential for the success of whatever you’re trying to sell or promote.

Why?

By nature, we are visual creatures. In fact, 65% of the population is classified as visual learners, which means if you want to tap into their hearts and get them to buy a product, your visual presentation better meet their expectations.

Even more important is our lack of attention today. The average human attention span is down to 7-seconds, dwindling from prior generations. Due to technology, the ever-available supply of data and information at our fingertips, and a faster pace of life, people need to be able to see what they want to see, and make a decision in just seconds. If your packaging can’t do that for them, they’re going to move onto the next person who can.

This leaves you in a conundrum. It requires you to get your packaging right, clearly articulating a message, while also making it visually appealing to the consumer. Your packaging needs to catch their attention, and keep their attention past the 7-second window. It can be a hard feat, no doubt.

That’s why, in today’s visual world, it’s more important than ever for your packaging to stand out and attract the eye of your ideal buyer. You want your product to jump out from the shelves and move people to act and invest in your company. How exactly can you guarantee this kind of consumption from the moment your product goes live?

All you need to do is a little bit of planning and testing. Specifically, digital packaging mockups.

 

What Are Digital Packaging Mockups?

Right now, you’re at the point in your product launch where you have probably invested hundreds of hours of your time into a product you know your consumers are going to want. You have studied their likes/dislikes, pain points, and what they need to make their days easier. Your product stands at the intersection of what they want and need, convincing you that people are going to buy it.

Unfortunately, even if your product is life-changing, if the packaging is terrible, consumers will never buy it.

Digital packaging mockups help you avoid this kind of pitfall. As a prototype of sorts for the specific packaging you want to use for your product, if you don’t get it right the first time, there’s no pressure for trying to again. In fact, most people don’t get it right the first time.

Before you decide to send your print packaging designs off to the print room, digital packaging mockups will allow you to see, experience, and visualize the packaging as part of the finished product. If something doesn’t look right to you, your team can still make the necessary changes before you decide to invest in printing (which we all know can be anything but inexpensive).

 

The Top 5 Benefits of Digital Packaging Mockups

Whether your team is ready to launch your product onto the eCommerce scene, or pitch it to a room of investors, digital packaging mockups help you to remove the guess work from the equation.

If you’re still not convinced that this part of product packaging is helpful, here are 5 benefits you should note:

1. Accurate Visual Perception:

There’s nothing quite like seeing the actual packaging design, right before your very eyes. With a mockup, you get an accurate representation of what your finished design will look like when it’s time to be printed. You will get to see that the logo is properly placed and visible, the text is just right (and centered), and the colors work together without creating too much of a clash.

You can also experiment with different packaging materials, since cardboard can have a very different display than plastic. This mockup will give you a better sense of your current design and the changes you want to make in the future.

2. Affordable Design Experimentation:

One of the reasons brands skip over changing their packaging is because they already invested thousands into printing. It’s too late. If you forgot packaging mockups, you can end up putting down a lot of money on a minimum order that is permanent. Instead of wasting your budget on printed materials that aren’t going to work out, for a very small price, you can be sure of your investment before you decide to go through with it.

3. Credibility Building:

After you finalize a packaging mockup and have the file right in the palm of your hands, you can show it to investors ahead of time to solidify your credibility. If you’re still trying to secure funding for your production, these images can show them that you can completed the entire process. It will give you an advantage during the pitching phase.

4. Promotional Images:

Imagery goes a long way in the world of marketing today, which is why you can take these mockups and use them in the promotional images you plan to send out with the launch of your product. Hiring a photographer can be thousands of dollars, plus the equipment, etc. With digital packaging mockups, you can save your budget for other things, like the doubling of your stock.

5. Budgeting and Planning:

Every company has long and short-term goals, with a business plan for reaching them. If you can count on the reliability of your packaging out of the starting gates, you can refurbish your plan and invest your time and money in other endeavors, including advertising, design, and customer service. Now you can plan for the future, and look past the packaging.

 

Lize Packaging Singapore 

We know that packaging can make your break your product, which is why we take design so seriously. If you don’t want to guess about the future of your company, consider digital packaging mockups with our team today.